TUDOR'S BLOG

12.02.10 | Could 2010 really be a fresh start?

There is no denying that marketing departments have been victims of the ongoing economic crisis, with firms concentrating on surviving rather than battling it out for new business.

However, the new year could herald a fresh start for the sector with various reports suggesting that budgets for email, mobile and online marketing will be much healthier in 2010.

The latest Bellwether survey from the Institute of Practitioners in Advertising highlighted that while 2009 ended with marketing budgets at their lowest level in two years, decline in marketing spend in the final quarter was much slower than in previous months.

In addition, two-thirds of the industry professionals questioned said that budgets for 2010 are at this stage already higher than last year's.

And it seems that this cash will be well spent, with new research suggesting consumers are becoming increasingly keen to be on the receiving end of marketing campaigns.