
A company's recruitment brand is the image of the organisation in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and others).
"Leading companies are fast realising that valued employees, like profitable customers, are free to make choices, to join, to engage, to commit and to stay. They are also beginning to realise that to attract the right kind of people, to encourage them to remain loyal and to perform to the best of their abilities requires a far more focused, coherent and benefits-led approach than companies have been used to providing." (Noeleen Langford)
The following services will assist you in developing or managing your recruitment brand, and recruit the right people:
Employment Office can assist you in creating a successful employer brand. Depending on the organisation’s individual needs, this may involve focus groups, interviews, employee surveys, external surveys, and other research tools. Our brand-development team will then work with you to create a product that truly reflects the ideas and beliefs of the entire organisation.
Once your recruitment brand has been created and implemented, we can assist with ensuring it is used consistently in external and internal communications.
We can provide, host and manage your own Careers Portal, branded to your organisation and seamlessly integrated into your existing website by utilising the same design. This portal will list all your current roles and provide a direct link to the online recruitment form for each. From there candidates can access all details about each role and then apply directly.
If a candidate has a query, they can access immediate assistance via Employment Office’s online chat facility, or by phoning us directly. This approach will relieve your staff of incoming phone enquiries and allow more candidates to apply through a very responsive and accessible system. Having Employment Office manage the ongoing content of your Branded Careers Portal ensures it is always up to date and will only contain current vacancies.